Event marketing is complex with so many aspects to take into account – The Events Cast #20 has Kate Disley, the CEO of TEMBO, discuss a four-step strategy to start planning the campaign for your event:

• Start by defining your event objectives;
• Determine the strategies you will use to achieve your objective;
• Decide the tactics;
• Put it all in a spreadsheet or a Gantt chant.

So make sure to listen to this podcast to hear Kate’s fantastic tips and tricks to ensure the success of your event!

You can find this podcast on The Events Cast, Apple Music, Spotify, and Google Podcasts.