TEMBO ACADEMY – Ava's Experience
TEMBO ACADEMY provides an exceptional platform for students, graduates, and career changers seeking to break into the dynamic and lucrative events industry, valued at an estimated £11 billion.
At the heart of TEMBO ACADEMY's offerings lie comprehensive online courses that can lead to certifications. These courses equip you with the knowledge and skills necessary to excel in both the marketing and events industries. Completing them not only enhances your professional qualifications but also demonstrates your commitment to continuous learning and your expertise in the field. Additionally, the support and guidance provided by TEMBO's experienced in-house marketing team have been invaluable assets, offering helpful clarification on course content and navigating the intricacies of the events industry with kindness and support.
One of the most compelling aspects of TEMBO ACADEMY is its offering of paid freelance placements. These placements effectively bridge the gap between theoretical knowledge and real-world experience, providing graduates with a valuable stepping stone into the workforce. The prospect of permanent placements further solidifies TEMBO ACADEMY's commitment to nurturing talent and contributing to the growth of the events industry. I didn't personally participate in these placements as I opted for the full-time job opportunity. I was pleased to be able to secure following the ACADEMY day, copywriting assessment, and interview with TEMBO's CEO, Kate Disley, and TEMBO IMPACT Marketing Director - Conferences & Marketing Services, Haydn Gush.
Through TEMBO ACADEMY, I developed key skills that have been essential to my work at TEMBO IMPACT, including event marketing, social media management, partnership coordination, digital campaigns, graphic design, and copywriting. The ACADEMY not only equips individuals with the necessary skills but also instils a passion for continuous development within B2B events marketing.
My work at TEMBO IMPACT
Through my work at TEMBO IMPACT, I have further honed the skills and abilities that the academy taught me in a wide variety of areas. For example, networking is a cornerstone of success in the events industry, and TEMBO recognises its significance. The company provides incredible networking opportunities, both on show floors, such as at Confex International, and during specially designed evenings, like the Women in Exhibitions Summer and Winter drinks receptions. These opportunities help to develop an important skill in marketing and the events industry and foster a tight-knit community of like-minded individuals driven by a shared passion for events.
One of the most appealing aspects of working in events is the constant variety in our client base, ranging from B2B to B2C events and across diverse industries and sectors. This diversity fosters a wide range of work and opportunities to develop skills in various areas of marketing. TEMBO IMPACT also has an incredible, internationally diverse client base, responsible for events taking place worldwide, from Dubai to Indonesia to Italy, and many domestic in the UK.
One of the most unexpected aspects of working in marketing has been my exposure to graphic design. I had never expected to have the opportunity to flex my creative muscles in this format, and it has been an incredibly rewarding and fun experience. I am grateful to TEMBO for giving me the opportunity to explore this new skill, which I now love.
Another skill I've developed is data analytics. While it wasn't an expected aspect of the job, I've been pleasantly surprised by how much I enjoy it. It's been incredibly valuable to have a clear understanding of what works and what doesn't, allowing me to easily identify areas for improvement.
In conclusion, TEMBO ACADEMY has been a transformative force, propelling me into the vibrant events industry. The knowledge gained, coupled with the practical experience and networking opportunities, has been instrumental in shaping my journey. I am grateful for the foundation laid by TEMBO ACADEMY– a great opportunity for anyone seeking a fulfilling career in events marketing.