Smash your reg numbers by leveraging MTSSE
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Your speakers, sponsors and exhibitors (SSEs) have their own networks which can help you expand the reach of your message. Marketing through them (MTSSE) is all about leveraging these relationships:
1. Reach your perfect audience
SSEs should have the most relevant data and networks for your event. By tapping into their resources, you can expand your reach with your target audience with the added weight of a referral.
2. Build your data in a GDPR world
Purchasing data can be risky, and list building is often costly. MTSSE allows you to reach a wider audience organically, helping you navigate the challenges of #GDPR while minimising expenses.
3. Increase exhibitor satisfaction
Exhibitors feel more supported and involved when they are actively engaged in the marketing process. By promoting their presence and providing them with the ready-to-use tools to do the same, you’ll enhance their overall show experience.
4. Increase credibility
The audience will hear from multiple sources about the SSEs involvement in the show, endorsing their decision to attend.
5. Wider content for your marketing
SSEs are experts in their fields, and will often have access to content to demonstrate this. Through MTSSE your audience will see your event linked to these expertise, without the need for you to create brand-new materials from scratch.
Our service TEMBO BOOST is a turn-key marketing solution centred around MTSSE. It involves planning the campaign, defining objectives, incentivising stakeholders, creating compelling propositions, and all preparing assets and tools to ensure effective engagement with your stakeholders.
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