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TEMBO

02 Mar 2023

Event Strategy: 5 Signs You Need to Hire a Consultant

TEMBO
Launching and running a successful event has always required an abundance of energy. And most events underwent huge changes during and post-pandemic and are still evolving and changing.

Your offerings are changing and so are your objectives at the product, portfolio or company level. Your event strategy needs to be adapted.

If you’re a business leader who is looking to transform their event portfolio and are considering getting external support to accelerate your plans, here are 5 indicators that it’s time to do it:

1. Struggling to meet your goals

No matter how hard you’re trying to squeeze margins, experiment with new technology, training your employees, you’re still behind your goals. A consultant will be able to identify blind spots and easy wins, no matter whether your KPI’s are linked to financial, registration or event satisfaction metrics.

2. Limited in-house resources

You might be surrounded by a team of brilliant employees full of knowledge and passion for what they do. But what if you need specialised knowledge in areas such as data science or venturing into new markets? It might be too expensive to pay an agency retainer each month when a consultant can advise you and your team where there are gaps in the in-house knowledge.

3. Working on a time-sensitive project

You’re pressured to deliver something very soon and your capacity is limited. This is where a consultant can take off some of the pressure, develop a quick plan of action which will provide you with shortcuts to success.

4. Lacking inspiration and perspective

Occasionally, you might simply be stuck. No new ideas how to innovate or find solutions. A fresh pair of eyes might be able to see potential where you don’t and help you identify areas of opportunities using what you already have.

5. It’s time to grow

Consultants are not just for problem-solving. They are here to help you grow and transform your business. A seasoned expert can help you develop 1–3-year business plans, plans for launching and developing products, strategies for building and engagement strategies and much more.

To learn more about the consultants we work with and how we can take your business to the next level, take a look at TEMBO REFRESH.

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