Our event recruitment specialists at TEMBO PEOPLE share 8 must-have skills to look for when recruiting your next Marketing Exec (ME).

1. Organisational skills

Being able to juggle multiple tasks as part of the marketing mix is one of the most important tasks of the ME. Meeting deadlines and proactively coordinating with stakeholders helps all elements of the campaign run smoothly.

2. Campaign management

A good ME excels in juggling multiple tasks, resources, and marketing activities, while efficiently overseeing and coordinating all marketing activities, ensuring timely delivery and good performance.

3. Communication skills

ME’s work with various stakeholders, including clients, team members, vendors, and attendees. Being able to communicate clearly and effectively helps everyone. This includes relaying relevant information, collaborating with team members, pushing back when needed and networking.

4. Self-starter and problem solver

When ME’s demonstrate initiative, taking ownership of tasks and executing them independently, this relieves the Marketing Manager of constant supervision and ensures smooth campaign operations, allowing the Marketing Manager to focus on strategic planning and higher-level tasks. The ME’s ability to handle unexpected challenges is particularly crucial during the weeks leading to the show and on-site.

5. Technical skills

The ME must possess essential technical skills to effectively execute online marketing activities, such as utilising CRM software, website builders, graphic design tools, and creating landing pages. Basic coding knowledge, including installing tracking codes like Facebook Pixels, is also crucial for optimal campaign performance.

6. Analytical skills

MEs leverage their analytical skills to plan and execute data-driven campaigns, consistently analysing performance, adapting strategies, and delivering valuable insights to key stakeholders, ensuring informed decision-making.

7.  Exhibitor relationship management

As a main point of contact for exhibitors, ME’s need to build strong relationships, prioritise exhibitor satisfaction, and foster long-term partnerships, contributing to a positive event experience and higher rebooking rate.

8. Copywriting and message alignment

The ability to create captivating copy across multiple platforms plays a crucial role in captivating audience attention and driving desired actions. Ensuring consistent communication of messages across all channels further reinforces the brand's impact.

If you need assistance in finding the perfect marketing executive for your team, we can help you save time, cost, and hassle. TEMBO PEOPLE connect you with an event profs who are highly specialised and fully vetted, available for contract or permanent positions.