1. Extensive event experience

Look for leaders who have in-depth industry knowledge. They should have a good understanding of event planning, logistics, & execution. Search for candidates who have a proven track record of organising successful events & can bring fresh ideas to the table.

2. Event marketing skills

People in leadership positions don’t need to have a marketing background, but they need to be able to understand the principles of event marketing so they can monitor & sense check the work of the marketing managers. This includes knowing the importance of good storytelling, the application of various elements of the marketing mix, of creating engaging content to create buzz around your events, to captivate audiences, & ultimately drive attendance.

3. Stakeholder management

Events involve a multitude of stakeholders – team members, exhibitors, sponsors, speakers, partners & vendors. A good leader should have excellent relationship skills, the ability to communicate clearly, to negotiate, to handle difficult conversations and to be focused on creating win-win situations for all parties involved.

4. Crisis management & problem-solving

In the fast-paced event industry, unexpected challenges are bound to happen. Look for leaders who demonstrate resilience, adaptability, & the ability to handle high-pressure situations. They should be able to think on their feet & have a track record of successfully managing crises.

5. Cultural fit

Finding leaders who align with your company's values & culture is vital for long-term success. They need to be compatible with the rest of your team so they can create an environment of trust & open feedback. The team will be motivated by a leader who they get along with and who shares the passion for delivering exceptional events.

If you need assistance with fine-tuning your team or addressing resource gaps, TEMBO REFRESH can provide the necessary support to keep your business driving forward. Our expertise includes helping you with organisational structure, defining roles & responsibilities, performance management, fostering a positive culture, and more.